Are You Doing Enough To Help Students Choose Their Career Paths?

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Recent surveys indicate that over 60 percent of college grads are in careers that are totally unrelated to their majors.

How did this happen?

One common explanation I hear is that students don’t take the time to take personality, skills, behavior and branding assessments to help them understand which industries, companies and positions they would be most successful at.  Career centers own campus wide licenses to these tools, but a large percentage of students don’t bother using them.

The University of Phoenix has come up with a way to make sure EVERY student completes an assessment.

Today if you apply to the University of Phoenix, you will be asked to take an assessment of your interests, skills and behaviors.  Please take a moment to reflect on what I’m saying.  The prospective student is not sharing typical information required to apply to college, but they are taking an assessment to determine which major, what courses, and what career path they will be most successful in.

Next, the prospective student meets with a team of counselors that review the  assessments.  The counselors’ job is to help identify which curriculum and path prospective students will be most successful at and identify any potential skill gaps may be.   I love this!   In fact I’ve wondered why college career centers don’t make this a mandatory step for all incoming freshmen.

Matching these skills to job opportunities

In addition to prospective students having a better understanding about where they would be most successful, the University of Phoenix has introduced new technology that will enable prospective students to evaluate the career paths that would best fit their interests, skills, behaviors and personalities.

They do this by giving prospective students access to an enormous database of jobs that have been posted in the previous 12 months.  Phoenix has vetted the jobs to identify which courses and curriculum they offer is required for those jobs.  Their new program is incredibly transparent and puts the information conveniently in the hands of the prospective students so they can make informed decisions about not only the career paths that matches their interests, but what kind of jobs, and what quantities of jobs may be available when they graduate.

Knowing that today’s learner is an online learner, the next move was to update this information in a student’s career dashboard so that it follows in tandem with his or her academic journey.

The University of Phoenix is thinking out of the box to help their graduates stand out in a crowded job market.

What is your college doing to better help your graduates?



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Don Philabaum
Love to find ways to use technology help more grads and alumni develop successful career strategies.
Don Philabaum
Don Philabaum
Don Philabaum

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