What are Your Plans to Increase the Number of Career Center Visits?

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I’ve been pouring over the recently released study by the Career Advisory Board, called Effectively Counseling Graduating Students.   The CAB engaged NACE to survey career center professionals to find out if graduating students are prepared to enter the job market and succeed in their first jobs.

The survey was shared with 1,365 career professionals and a whopping 43 percent, or nearly 600, participated.

The results showed that career professionals do NOT think grads are job search ready.  In fact:

  • 8.0 percent strongly disagree
  • 40.1 percent disagree
  • 27.7 percent neither agree nor disagree
  • 21.6 strongly agree
  • 2.7 agree

I’m not sure why 27.7 percent neither agreed or disagreed.  Perhaps it was because they just didn’t know, or that they didn’t want to weigh in on the topic.   Rather than focusing on the negative number, let’s focus on the positive.   If we can extrapolate this survey to career center professionals across the country, only 23 percent think their graduating seniors are ready for their job searches.

Frankly I’m not surprised.

In a 2011 survey conducted by NACE that evaluated how frequently graduating seniors visited the career center:

  • 27 percent never visited
  • 18.1 percent visited once
  • 16.7 percent visited twice.

That adds up to nearly 60 percent who either never visit or visit less than twice.  Clearly that is not enough time to even prepare a resume.

So what is the solution?

  • 33.7 percent suggest offering, requiring students to attend career classes
  • 18.3 percent suggest cultivating relationships with faculty
  • 11.9 percent suggested moving the career center to a more visible location
  • 7.7 percent suggested hiring paid student ambassadors
  • 16.6 percent suggested mores staff to market the career center to students

We’d like to suggest a couple of our solutions too.

  1. Our CareerWebinar series will get students thinking about their careers and visiting the career center
  2. Our CareerParent program will get parents to encourage their sons or daughters to visit the career center
  3. Our CareerFair program will increase student contact with the companies that hire  students and encourage them to visit the career center
  4. Our CareerChat will take inquiries from students and encourage them to visit the career center
  5. Our CareerCourses will deliver the courses survey participants overwhelmingly recommended students take, at anytime, through any device.

Check out these services and let us know what you think!  Click here!


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Don Philabaum
Love to find ways to use technology help more grads and alumni develop successful career strategies.
Don Philabaum
Don Philabaum
Don Philabaum

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